Digital Transformation
- Related certification: Digital Business Strategy Cert.; AI Cert.
- Experience in the Industry – Training Education at Far Eastern New Century (FENC)
- Experience in Teaching – (1) course name: Seminar on Management Information System – (2) Management Information Systems II
Digital Marketing
- Related certification: Digital Marketing Cert., AI in Marketing Cert., Psychology Cert.
- Expertise – social media strategy development, content marketing, brand image development, social shopping
- Experience in Research – Applied Research Outputs (selected paper publications):
social media engagement and governance model, social commerce purchasing intention,
social media best practices, effective social media management style,
department stores’ brand page management on Facebook, YouTube and Instagram, social media analytics - Experience in Teaching – (1) course name: Digital Marketing Practice (2) Practical Training Program
- Experience – Internship, for students; Outputs: Brand name ̶ “NakedFashions“
ERP Maintenance and Upgrade
- Expertise – Management of ERP maintenance processes, ERP upgrade best practices, maintenance and upgrade standards
- Experience in Teaching – course name: Enterprise Resource Planning
- Experience in Research – Applied Research Outputs (selected paper publications):
ERP maintenance and upgrade governance process, ERP upgrade decision model, ERP upgrade best practices, ERP tailoring options and maintenance efforts, impact of ERP customizations on enterprise success
Government Projects / Grants
Digital Marketing Projects
- “The Nature of Online Social Media Brand Consumer Loyalty: A Functional Theory of Attitude Perspective,” MOST 105-2410-H-155-025, 1/8/2016 — 31/7/2017
- “Effective Social Media Content Management for Consumer Satisfaction,” MOST 104-2410-H-155-026, 1/8/2015 — 31/7/2016
- “The Impact of Social Media Management on Brand Equity,” MOST 103-2410-H-155-023, 1/8/2014 — 31/7/2015
- “Investigation of the Impact of Social Networking Services on Business Performance,” NSC 102-2410-H-155-038, 1/8/2013 — 31/7/2014
- “Impact of Culture on Intention to Purchase in Social Commerce in a Cross-country Context,” NSC 101-2410-H-155-005, 1/8/2012 — 31/7/2013
- “Examining the Contextual Factors Influencing Social Network Sites Adoption,” NSC 99-2410-H-155-031, 1/8/2010 — 31/7/2011
Enterprise Resource Planning (ERP) Maintenance and Upgrade Projects
- “Enterprise Resource Planning (ERP) Upgrade Decision: Toward a Unified View,” NSC 100-2410-H-155-012, 1/8/2011 — 31/7/2012
- “Examining Multilevel Perspective on Enterprise System Success,” NSC 97-2410-H-155-033, 1/8/2008 — 31/7/2009
- “An Investigation into the Suitability and Adoption Issues of Software Engineering Standards for Maintenance Process Management: An Enterprise Resource Planning Context,” NSC 93-2416-H-155-008, 1/8/2004 — 31/7/2005